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CIMA qualified accountants formulate business strategy to create wealth and shareholder value.


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All businesses need a clear strategy to follow to ensure the business owners' objectives are achieved. A strategy gives the business owners control over their business and ensures it moves in the direction they want.


CIMA qualified accountants formulate business strategy to create wealth and shareholder value.

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Case Study

DEF Ltd was a new but rapidly growing business. The business owners were very knowledgeable about their field and driven to be successful. However, they had little experience of running a business and no financial background. After the first year the business had achieved a turnover of over £500,000 and made a small profit but cash was tight. The business owners were overstretched and losing control.

Janice thinks...
My business is growing quickly and I am losing control

Fortunately, they found a management accountant who was able to help them work through a measured strategy for the growth of their company. A key part of this was identifying that several of their key clients were not very profitable for the company, but used up a disproportionate amount of staff time. The decision was made to stop working with those customers.

Matt thinks...
I think my business is profitable but I have cash flow problems

The result was three fold:

  1. The business owners and staff were much less stretched and had time to look for profitable clients.
  2. The business owners felt much more in control of their own business.
  3. Although the turnover of the business fell in the short term, its profits and bank balance, went up substantially.

The business now has two offices and a profit after tax and dividends of over £100,000 p.a.

Free Downloads

Alice Davidchack

Financing Your Business Growth

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Financing Your Business GrowthDownload →

It is a well-established truth that businesses live or die based on their cash flows. If you intend for your business to grow, you will most certainly need more cash than what is required for maintaining a steady turnover. You might be asking: How much will I need? and 2) Where will it come from?
Provided by Alice Davidchack →

Mark Barrett

IR35 - the never ending story

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IR35 - the never ending storyDownload →

As a specialist in managing IR35 for our consultant and contractor clients, here is the latest news on this saga.
Provided by Mark Barrett →

Fiona Bevan

Your Guide To Planning

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Your Guide To PlanningDownload →

A business plan should show you what your business will look like in the future and what actions you need to take to achieve the type of business you want. It is a vital tool in helping you identify your future strategies.
Provided by Fiona Bevan →

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