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CIMA qualified accountants formulate business strategy to create wealth and shareholder value.


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All businesses need a clear strategy to follow to ensure the business owners' objectives are achieved. A strategy gives the business owners control over their business and ensures it moves in the direction they want.


CIMA qualified accountants formulate business strategy to create wealth and shareholder value.

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Case Study

DEF Ltd was a new but rapidly growing business. The business owners were very knowledgeable about their field and driven to be successful. However, they had little experience of running a business and no financial background. After the first year the business had achieved a turnover of over £500,000 and made a small profit but cash was tight. The business owners were overstretched and losing control.

Janice thinks...
My business is growing quickly and I am losing control

Fortunately, they found a management accountant who was able to help them work through a measured strategy for the growth of their company. A key part of this was identifying that several of their key clients were not very profitable for the company, but used up a disproportionate amount of staff time. The decision was made to stop working with those customers.

Matt thinks...
I think my business is profitable but I have cash flow problems

The result was three fold:

  1. The business owners and staff were much less stretched and had time to look for profitable clients.
  2. The business owners felt much more in control of their own business.
  3. Although the turnover of the business fell in the short term, its profits and bank balance, went up substantially.

The business now has two offices and a profit after tax and dividends of over £100,000 p.a.

Free Downloads

Andrew Moss

How to Maximise Your Cash

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How to Maximise Your CashDownload →

Cashflow is the lifeline of any business. This report provides some tips on how to maximise the cash within your business.
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Fiona Bevan

Your Guide To Business Confidence

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Your Guide To Business ConfidenceDownload →

A business's confidence is key to its success. This guide aims to identify what factors contribute to business confidence and how you can apply key tools to increase your confidence.
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Fiona Bevan

Your Guide To Getting Paid

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Your Guide To Getting PaidDownload →

This guide will hopefully give you the tools to ensure your company is not one of the thousands which go under each year purely because they arent debt collecting effectively.
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